|How to Achieve a Compelling ROI from Mobile Financial Services
Mobile banking is a case in point. The industry buzz has driven many institutions to take a tactical, "just try something and get it up and running quickly" approach to mobile banking over the last several years. By taking this route, some financial institutions may meet the needs of a tactical line of business or a single channel, but they run the risk of running into dead-ends later on as they seek to take advantage of new mobile applications, functionality and access modes.
For financial institutions, the current financial crisis provides a unique opportunity to sharpen their focus on implementing mobile financial services solutions that enhance the banking experience of their customers, while reducing channel costs and achieving a compelling return on investment. This will require a dramatic shift in emphasis from simply enabling basic transactions through cell phones and other mobile devices to adopting a more holistic, enterprise-wide mobile financial services strategy.
This white paper will examine current mobile banking adoption and deployment trends, offer lessons from the online banking adoption cycle, and provide a roadmap to help financial institutions achieve strategic value from the mobile financial services channel.
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