|Consumer Trends in Viewing and Paying Bills Online
Between the Biller Direct and Pay Anyone channels, consumer sentiment on the benefits of online bill pay and e-bills runs parallel. The starting point for billing organizations to leverage consumer preference for an online experience is a complimentary strategy of serving customers online at both biller and bank sites using varied customer advocacy and service programs, leading to more self-directed website activity by consumers. The end game is a strategic view to increase revenue over the long term with full online self-service, staged e-bill adoption, paperless billing, and deeper customer relationships. Both Biller Direct and Pay Anyone channels offer exponential benefits to the billing organization, in the short term and over time.
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